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Web usability : This is a feature that every website should have and refers to its ease of use for visitors . The user should be able to navigate intuitively, easily and safely in an environment with clear functionalities and optimal loading times. Closely related to user experience (UX).
User Generated Content : Also known by the acronym UGC, it is any form of content (posts, tweets, images, videos, reviews...) created by users or consumers about a particular brand or product. UGC is not paid for and its authenticity makes it a highly valued type of content by companies, because we tend to trust people more than brands.
distinguishes 4 phases: identify, connect, explore and advise. This personalized sales process focuses on the critical points that buyers pay special attention to and is closely related to their buyer's journey .
Video marketing : This involves using different video formats to promote and market a brand, product or service. In recent years, video has become one of the most widely used tools on the Internet and social networks.
Workflow : A workflow consists of programming a series of chained actions (for example , a sequence of emails) to automate a brand's marketing and sales efforts, as well as certain finland email list internal processes within a company.
YouTube : More than a third of our online time is spent watching video. YouTube is not only the social network par excellence for sharing and viewing video content, but it is also the second most important search engine in the world, only behind Google.
ZMOT : A term coined by Google, it stands for Zero Moment of Truth. It is the time that elapses from when the user learns about your product or service and begins to research it on the Internet until they buy it.
We hope that this inbound marketing dictionary helps you understand a little more about what this strategy consists of and assess whether it can be useful for your brand.
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