Although more and more users are joining the networks, it is a fact that depending on the age of the person who registers, their application is one or another, and the networks are extremely segmented.
There are two popular social networks among young people: TikTok and Instagram.
And you, if you want to succeed with your business and they are your potential clients, you should jump on the bandwagon.
At Kiwop , we are experts in managing and growing social media.
If you want to know everything about the two social networks that will be the stars of the future, keep reading!
What is Instagram
Nowadays, most of the population is familiar with Instagram . However, there are still thousands of people who are unaware of this application and the advantages it offers.
Instagram is a social network that allows its users to upload photos and videos with effects such as filters, frames, colors...
Currently, this application is one of the fastest growing in the world.
Instagram, in the world of digital marketing, is one of the biggest applications that you should consider for your strategy.
Importance of Instagram in Digital Marketing
Instagram is a key tool in digital marketing strategy.
Learn the advantages of using Instagram for your business and take it to the next level.
Today, Instagram has a key competitor in the online world and that is TikTok .
What is TikTok
TikTok is the star social network , that's a fact. Who hasn't heard someone talk about TikTok?
TikTok is an Asian social network based on sharing short music videos.
This app allows you to create, edit and upload music videos of up to 10 minutes, where you can add effects, filters and augmented reality features.
This is an application with a very simple interface and editing options that are easy for anyone to use.
In addition, as they have updated it, they have included new features such as making live videos , either solo or shared, voting , messages...
It could be compared to Instagram, but without the option to share images.
Although TikTok's main purpose is entertainment, the wide reach of this social network has made it a very useful promotional tool and, consequently, a star stage in digital marketing campaigns.
TikTok is a star tool for companies like Kiwop.
Follow Kiwop's profile on TikTok and don't miss any of his videos.
Importance of TikTok and Instagram in digital marketing strategies
TikTok and Instagram have been working on incorporating a monetization model that has favored influencers and brands.
Currently, Spain is one of the European countries with the most registered users on the Asian platform TikTok.
Integrating TikTok and Instagram into digital marketing strategies is a great success thanks to several factors.
Popularity
TikTok's exponential growth in the digital world has revolutionized the market and has rethought the strategy of many other networks such as Instagram, since, having attracted the interest of millions of users in a very short period of time, it has altered the pre-existing competition.
The popularity of both networks allows you to reach thousands of users and directly address your audience.
Active networks
Instagram and TikTok are the best social networks to get users to share their experiences using a company or brand's products or services.
Furthermore, thanks to its algorithm, it allows content to reach as many people as possible with a simple hashtag or with viralization systems.
Formats
Trends and the passage of time have shown that to achieve kuwait telegram phone number list a successful social media campaign, the strategies proposed must be focused on natural content.
Create natural content for digital marketing strategies.
Natural content is more successful in digital marketing campaigns.
That's why TikTok has tools that allow you to create more interactive audiovisual content without investing a large amount of money. In addition, its ease of use allows you to have many options to create it.
On the other hand, Instagram has one of its strong points: stories. Without a doubt, it is the place where it is most natural. On the other hand, the Reels tool is an essential format for your campaigns , since they are short and easy-to-watch videos.
Find out why you should use reels in your digital marketing strategy .
Paid Ads
Last but not least, both Instagram and TikTok offer paid advertising that allows you to segment your audience and reach potential customers who can become loyal users of your brand.
Thanks to TikTok Business platforms and Facebook Ads campaigns , you can choose your future leads and convert them into customers.
Without a doubt, if you have the budget, it is one of the most effective ways to use digital marketing strategies.
Differences and similarities between TikTok and Instagram
Combining two powerful platforms like TikTok and Instagram is a great success for the future of your digital marketing campaign. The difference between the two is notable, but they are gradually updating to become more similar to each other.
TikTok and Instagram for e-commerce
TikTok is the perfect tool to connect with young audiences . That is why many companies use TikTok to advertise.
The app, which allows you to record and edit videos without having to leave the app , is the perfect platform for establishing a relationship between the consumer and the brand.
On the other hand, on Instagram we find the effective e-commerce platform Instagram Reels . Like TikTok, the application allows recording and editing within the application.
The advantage of Instagram is the possibility of choosing what type of publication you want to make : photos, videos, reels... It is a way to diversify the page and offer a varied range of content.
Like all platforms, TikTok and Instagram have their strengths and weaknesses.
Content length
The length of the content is different on both platforms.
TikTok allows you to share content up to 10 minutes long. However, Instagram allows you to upload Reels up to 3 minutes long .
The copys
It's no secret that Instagram copy is an important aspect of marketing strategies . However, on TikTok , copy doesn't have the same weight , by far.
