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The number of people shopping online is growing year by year. That is why it is so important for online store owners to take care of the functionality of their platform. Good, intuitive and functional solutions not only attract customers, but also significantly increase conversion and user loyalty. In this article, we present the 7 most important functions that should be in every online store to operate efficiently and effectively.
Contents
Useful store features worth implementing
1. Mobile version of the online store
2. Easy and fast purchasing process
3. External integrations: secure and fast online malta phone number resource payments
4. Advanced product search engine
5. Recommendation system and related products
6. Optimized customer service
7. External integrations: warehouse and logistics systems
What will customers expect from an online store in 2025?
Personalization at the highest level
AR and VR technologies
Ecological approach and social responsibility
Artificial Intelligence in Customer Service
Modern Online Store – Summary
Useful store features worth implementing
1. Mobile version of the online store
Today, we shop online on various devices – computers, tablets, smartphones. For this reason, the responsiveness of an online store, i.e. its adjustment to different screen resolutions, is an absolute must .
A store that looks good on every device gains users' trust and improves their shopping experience. In addition, Google promotes online stores that are optimized for mobile devices, which affects the website's positioning.
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2. Easy and fast purchasing process
An overly complicated purchase process can put off customers who abandon their carts before finalizing the transaction. That's why it's worth making the purchase process as simple and quick as possible.
Also read: Online store: how to choose the right product packaging?
It should consist of several intuitive steps: from adding products to the cart, through the order form, to finalizing payment. The option of guest purchases, i.e. without the need to create an account, also makes the decision to buy easier.
3. External integrations: secure and fast online payments
Transaction security is an absolute priority in online commerce. Customers need to be sure that their personal data and payment information are protected.
That is why it is important for the store to offer popular, trusted methods, fast online payments, such as online transfers, credit cards, PayPal or mobile payments. It is also worth investing in an SSL certificate , which provides data encryption, increasing the level of security.
4. Advanced product search engine
The search function in an online store is a tool that should work perfectly. It is worth ensuring that the search engine is advanced and allows for precise filtering of results. Thanks to filters such as price, color, size or category, customers can quickly find what they are looking for, which translates into a better shopping experience and higher conversion.
Suggesting products based on past searches or popular choices also increases your chance of making a sale.
5. Recommendation system and related products
Increasing the value of a shopping cart is the goal of every online store. A recommendation system (e.g. a section with recommended products) that suggests products related to those the customer has viewed or added to the cart is an effective tool for increasing sales.
This could be, for example, showing similar products, accessories that complement the purchase, or the best offers that the customer might be interested in. This makes the purchasing process more engaging and the customer more likely to return for more purchases.
Also read: 9 best e-commerce loyalty programs
6. Optimized customer service
Excellent customer service is the foundation on which trust in an online store is built. Customers should have access to easy contact - whether it is via live chat, contact form, e-mail or phone. Additionally, it is worth providing them with help in the form of detailed FAQs and a knowledge base, where they will find answers to the most frequently asked questions. An order processing system, package tracking or easy returns and complaints procedures are other elements that build a positive shopping experience.
7. External integrations: warehouse and logistics systems
Fast order fulfillment is an important factor in customer satisfaction. The online store should be integrated with warehouse systems to constantly monitor product availability.
Additionally, automation of the shipping process, integration with courier companies and the ability to choose a delivery method (e.g. personal collection, parcel lockers, standard delivery) significantly improve shopping. Thanks to these functions, the store becomes more efficient and customers are more satisfied with the purchasing process.
What will customers expect from an online store in 2025?
We predict that in 2025, online shopping will be even more integrated with technology, users and their everyday needs.
Here are some trends to pay attention to.
Personalization at the highest level
In 2025, the consumer expects the online store to be fully tailored to their individual preferences. Artificial intelligence algorithms and machine learning allow for the creation of personalized product recommendations, customization of offers, and dynamic changes in the presented content.
Also read: How do Marketplace platforms work?
AR and VR technologies
Augmented reality (AR) and virtual reality (VR) are technologies that could become standard in online stores in 2025. Thanks to AR, customers will be able to see what a given product looks like in their home, garden or office, which will help in making a purchase decision, especially in the case of furniture, decorations or household appliances.
