From increasingly common and innovative practices such as naming stadiums or those that can be considered traditional such as placing the brand logo on a shirt, it is clear that the world of sport is an important platform for companies when it comes to promoting their brand and associating it with something as positive as sport.
One of these companies that have been fully involved in this regard in recent years is bet365. The world's largest betting house , as its slogan says, has made significant progress in this regard azerbaijan email address in relation to football, which, along with online gaming, is its main asset in the world of sports betting. For this reason, it sponsors the Premier League and the Liga BBVA with numerous advertising spaces before the matches and billboards in stadiums. Another of the British company's strategies has been to introduce commercials in radio programmes such as Tiempo de Juego on the COPE channel, undoubtedly the leader in this country in sports broadcasts. In addition, bet365 offers its own broadcasts on its website in both Spanish and English, mainly of the Premier League and the Liga BBVA, something that brings the brand even closer to these important leagues in terms of football and media appeal.

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Bet365 also sponsored Stoke City and West Bromwich Albion, with its logo on the shirts of both teams. The relationship with Stoke is already long-standing. Since the contract was signed in 2012, the image of the Potters has been associated with that of the betting house for all this time. Without a doubt, a prolific relationship that should serve both parties well to ensure that it continues over time as it has done over the years. With West Brom, for their part, they have signed an agreement this season. The English team, belonging to the Premier League, will have bet365 as a sponsor for at least one year. In the agreement, the betting company obtains total exclusivity for its sponsorship actions throughout Europe. In addition, Bet365 will have the right to use the team's football stadium (The Hawthorns Stadium) and the club's facilities for all types of advertising actions.