In this 2nd Edition of the Master in Digital Marketing from the University of Salamanca and IME Business School , with our collaboration from Súmate, we address one of the hottest topics in the sector: Blockchain technology and its role in the digital transformation of companies.
As a teacher, Pablo Rodríguez, Director of IT and Training at Súmate, introduced in advance and progressively the main essential concepts to understand this technology, its operation and its main areas of application, especially in financial transactions , among them:
Differences between digital money, virtual currencies and cryptocurrencies (such as BitCoin and Ethereum —the alternative to BitCoin—, among others), and their market capitalization.Blockchain applied to Digital Marketing
Wallets, cryptocurrency mining and exchange.
Tokens : payment systems that are substitutes for real money, such as bulk sms indonesia casino chips, designed to be used in a specific environment while that environment is running (such as VISA or PayPal) and BAT (Basic Attention Token).
Mining software and platforms.
A journey through evolution from the beginning to the present day.
Cryptocurrency storage and cryptography.
Exchange for trading (traditional, direct trading or brokers
Blockchain applied to Digital Marketing
Next, José Alberto García Coria , director of an important Innovation Center and passionate about Blockchain, disruptive technologies and "Agile" approaches, explained to the students some of the main applications of Blockchain to business , encouraging the future vision of the possibilities of applying this technology to digital marketing to the future specialists who are training in the Master.
The advantages of Blockchain lie in a distributed ledger system shared between the participants of the business network, smart contracts with commercial terms executed with the transactions, consensus in the transactions (when approved by the relevant participants), in addition to security and privacy, allowing secure transactions to be carried out with adequate visibility.
