Customers expect brands to connect

[bappy8]

The human factor in social advertising is more important than ever
Coming up at 2pm: learn how to use trends smartly at the right time. Register now [free webinar]
The human factor has never been so important for social advertising. There are good reasons for this. Consumers are more critical and the phenomenon of fake news puts people on edge. In addition, marketing messages are no longer blindly accepted. Companies no longer automatically have trust, which makes it even more challenging to gain that trust.

A with their world of experience. A generic social media campaign is therefore often much less effective than a campaign that is aimed at specific people. It is not without reason that personalisation has been a major focus in recent buy phone number list years. When you give people the feeling that a certain message is personally aimed at them, it sticks better, the chance of follow-up is greater and you build a better bond with your target group.

Several brands went a step further with the help of technologies such as AI and machine learning. They take into account the context of the user at the moment they receive the message. Where is that person now? Which channel and device is this person using now? Are there other circumstances that make this message extra relevant now? Hyper-personalization or individualization made its entrance here.