It is an ongoing and loyalty-building activity

[armdrejoan]

If you have just developed a website, your relationship with the client may end there. Although they may contact you again for additions to the site and small changes, it is likely that you will not hear from them again until at least six months later.

Email Marketing provides a first opportunity to not interrupt this relationship. The question to ask your customer is: now that the site is ready and online, where do you find your future buyers?

Among the tools suitable for responding to this women database there is Email Marketing, a solid pillar of a web strategy together with pay per click advertising (they are among the first channels for generating ROI).

Why Email? It is a tool that is not only cheap but also quick in achieving the first results. Being a highly profileable and customizable tool, when well optimized and developed, it significantly contributes to the increase in instant sales and the creation of lasting bonds over time.

By virtue of this, Email Marketing does not exhaust its purpose in a single action, but in a recurring activity that over time cultivates readers, knowing them and stimulating them, to convert them first into prospects and then into customers.

Email Marketing is easy. But Professional Email Marketing is another story
One might think that an Email Marketing strategy is quite simple, but identifying the target, the right segmentations, the content profiling and a communications cycle based on a medium/long-term marketing plan require preparation and ability.

The task of translating the result desired by the client into the actions that will lead to his compliment, falls to the Digital Strategist, a person who like you works in Web Marketing - as a freelancer or within a team of a Web Agency.