This strategy seeks to create lists based on specific customer data. It is very common to use emails or CPFs to create these lists.
For example, people who receive loan or credit offers from certain companies probably had their profile chosen using their CPF.
And so the company that acquired that information will be able to direct the services and products that they believe will meet the person's needs.
Retail banks, investment banks and financial institutions are the biggest users of this strategy.
What are the main advantages of working with programmatic media?
Cost-benefit and efficiency
Efficiency basically means doing more while spending less.
When a company carries out its advertising actions for those who are most likely to purchase its product or service, it is avoiding spending on people who are not interested in the brand.
You will have the same or greater benefits, but investing less in advertising. This avoids wasting resources.
Scalability
Being able to be on multiple websites, platforms and social media multiplies the brand's potential. The possibility of scaling to large proportions is real.
It is even possible to reach people who had no idea that the company offered that type of benefit. Depending on the product or service, it may even make sales in other locations where it did not operate before.
Geographical barriers become smaller when using digital advertising. After all, the internet is global. The world becomes a trading option this way.
Variety of media
Using programmatic media allows the company to work with several different ad formats.
For example, among the media options that can be used.
Display (virtual banner)
Video (own or within other videos)
Digital audio (podcasts and audio streaming)
Native Ads (content highlighted on portals)
Out of home (digital screens)
In the specific case of 'out of home', there are cases in which the digital screen (electronic advertising board) at the same event shows different advertisements depending on the location where the event was being broadcast.
This is also programmatic media.
Precision
Hitting the right spot, with the right person, at the right time. That's basically being the Robin Hood of the market.
Knowing where to direct the “arrow” of the advertisement is practically a guarantee of increasing the level of precision of the sales process, increasing the chance of closing more deals.
Programmatic media provides, of course, a clean and clear target for those who pay. The company just needs to aim calmly and intelligently, and the chance of hitting the target becomes much greater.
Monitoring
It is important for the person or company placing the telegram data advertisements to monitor their results.
Programmatic media therefore allows feedback to be provided to the process. It quickly provides information that can guide future decisions, such as changes to advertising campaigns to better meet consumer needs.
This allows the person responsible for the advertising campaign to quickly redirect what may not be going so well.
And all this in a short space of time. Unlike conventional media, where weeks or days were needed to detect flaws in campaigns.
This is fundamental to the strategic planning modification cycle.
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