Applying the 7P marketing mix in practice

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Process optimization – streamlining customer service procedures to ensure quick and efficient order fulfillment (e.g. efficient online product sales process).
By using the 7P model, companies can build relationships with customers more effectively in various industries, from the service sector to retail. The key here is to understand the importance of personalization and attention to every aspect of the customer experience, which ultimately leads to increased customer loyalty and satisfaction.


Marketing mix 7P is a tool that companies around the world successfully use to effectively adapt their strategies to market needs. An example of such a company is Starbucks , which not only offers a wide selection of high-quality bc database america coffees and beverages, but also focuses on creating a unique customer experience. As part of the product element , Starbucks takes care of the diversity of the offer, introducing new flavors and seasonal proposals. Their pricing strategy is based on building an imagepremium brands, which allows us to maintain higher prices compared to the competition. In terms of promotions , the company is actively involved in advertising campaigns and loyalty programs that help build customer loyalty.