Targeting Ads in WP Ads

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The ad targeting capabilities are similar to those we already know from other platforms.
In most campaign types, the system allows targeting divided into:

user interest segments,
website topics,
demographic data such as: age, gender, location (countries, bc database brazil provinces, cities),
devices (mobile/desktop),
intelligent targeting based on platform algorithms to ensure the best campaign parameters,
specific websites (domains can be specified),
retargeting.
WP ADS native advertising

Native Advertising Wp Ads

It must be admitted that the targeting options are extensive, and each category is divided into more detailed ones, e.g.:

devices of a given manufacturer (Samsung, Apple),
specific brands or classes of cars (Mercedes, SUV segment),
sports category (sports league, football, volleyball),
industries and positions.
An undoubted advantage is the ability to add exclusions for sites, regions and cities or broader options at the level of site topics or entire categories of user interests. There is also the ability to block the display of ads to users with adblock. The advertising system allows you to set separate rates and daily budgets for mobile devices and desktops, as well as set capping, but only within a day or hour.