A report from App Annie shows that TikTok users' average monthly usage time is growing much faster than other social media platforms, including Facebook.
TikTok users currently spend 80 minutes per day on the app, while Facebook users only spend 58.5 minutes per day.
This shows that TikTok users are users who like to interact. ig database The greater the engagement given by the audience, the more attention the brand will get.
TikTok Ad Types
There are at least 5 ad formats that can be used to advertise on TikTok.
1. TikTok In-Feed Ads
TikTok In-feed ads are video format ads that appear in users’ news feeds when they browse the “For Your Page” section.
With in-feed ads, users can like, comment, share and interact with your video ad content.
TikTok in feed
2. TikTok Brand Takeover Ads
TikTok brand takeover ads appear when a user opens the TikTok app and take over the user's feed display for a few seconds.
Ads with this format are very suitable for increasing awareness and getting sales because your ad will appear in front of the right audience.
Engagement on TikTok is quite high
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sumaiyakhatun27
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