Content structure is also assessed as part of an

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SEO audit. Proper use of headings (H1, H2, H3) helps both users and Google robots understand the organization and hierarchy of content . Specialists check whether texts are properly divided into paragraphs, contain lists and highlights that make it easier to scan the content, and whether they use multimedia elements (images, video) that enrich the message. All of these elements affect the readability and accessibility of the content, which directly translates into user satisfaction and time spent on the site.

A professional website audit is not limited to assessing existing content – bc database india ​​it also indicates areas requiring development . Specialists analyze which subpages generate the least organic traffic, which content does not generate conversions, and which materials require updating or merging. On this basis, they formulate recommendations for the development of a content strategy, suggesting new topics, content formats, or ways of presenting information.