To begin with, that is already the first myth about this concept, its very definition.
Digital marketing is any action that is carried out with the aim of advertising in the online world , and not necessarily on one of those two social networks; it has many more branches and intertwined concepts.
Digital marketing myths
Let's learn about myths about digital marketing
Some of the concepts included in this marketing:
SEO
Social networks
Email marketing
Quality content
Web page
Etc.
But what exactly is digital marketing for?
One of the main advantages of digital marketing over traditional marketing is that it allows you to know your target audience so well that you can segment and personalize communication strategies.
It also serves to measure all the parameters established in the objectives you set before planning the strategy, and you can measure them even in real time.
Another of its uses is interaction ; with digital marketing you can maintain conversations with your clients 24/7.
With online marketing you give visibility to your brand or business.
It is not just about being on the Internet , users have to take the step of choosing you from among all the options they have, and for that you will use all the tools that this type of marketing provides you.
digital marketing for online businesses
Your brand has to be visible on the Internet
If you have a 100% online business you will be able to get much more out of what I have told you above, and also certain advantages :
Advantages of using it in online business
Since you can instantly measure your entire strategy, you can flexibly change your tactics to improve your results.
If your business is able to adapt quickly to changes, it will have a lot to gain; it is a matter of flexibility and trial and error.
Advantages of digital marketing for an online business
Plan a digital marketing strategy for your online business
Of course, running an online business and obviously as a result, digital marketing, is much cheaper than using traditional methods.
With online advertising you can create branding and a lebanon telegram phone number list community . Always keep in mind that you have to communicate a credible message that matches the company's values.
And finally, you are always there . With the Internet you can be everywhere, at all times, just like God.
That is why it is important to be dynamic and constant.
Myths and truths about digital marketing
In an environment as changing as the online world and marketing, false myths often appear.
They say digital marketing is only for online businesses
There is often a tendency to think that Internet marketing is only for businesses that can be contracted on the Internet itself.
But if you think that, you are wrong: it is suitable for all types of businesses . Whether it is a physical or online company, whether it is B2C or B2B.
Everyone can benefit from the visibility that this type of advertising provides.
Negative comments hurt business
You don't have to try to hide them from future clients.
What you need to do is answer them in a professional manner and have everyone see it, thus increasing the credibility and trust of the people who have been affected and the people who read the comment.
SEO is thought to be static
You prepare everything, and you forget about it.
Mmmmmh…? NO !
Search engines like Google are constantly changing their indexing criteria and how they evaluate web pages.
That is why we must always be on top of things, analyzing progress every day and detecting areas for improvement.
So: SEO is dynamic .
SEO for Google in your digital marketing
Use SEO techniques to rank better on Google
“My nephew can be my Community Manager”
Unless your nephew is an expert, no, he can't.
You might think that a young person who manages their social networks can already be a CM expert. Well, that's a lie, not just anyone can do it .
Yes, you need to be on social media for your digital marketing strategy.
But they will have to be carried out by someone who understands the subject , someone professional.
To convey your brand's identity message, to know your customers or know how to get to know them in order to subsequently send them a more targeted and personalized message.
In this way, you will build user loyalty .
Having many followers means success for your business
Fake .
You can have a million followers, but if they don't pay attention to you... ?
You have to create quality and attractive content for your audience, so that they feel connected to your brand and thus generate engagement , which is what really matters.
