Video is and remains hot, but the real hype seems to be over. At least, video is less dominant in the timeline. Of course, that could have something to do with the fact that all the videos that were already on the shelf have been shared en masse in recent times and that companies are busy developing new content. Or that video is actually delivered less. We can't put our finger on it exactly. But a content strategy without moving images doesn't seem like a good move, especially if you read on to the new developments...
Trend 5. Decline in organic reach of company pages
We were increasingly asked about this by customers. And we had our own suspicions. Has the organic reach of buy phone number list company updates decreased? A few months ago, we therefore conducted a small study ourselves . The results were quite clear and were also confirmed by others. Conclusion: yes, the reach has decreased considerably. This development has only continued in recent months.
In short? In a few years, the organic reach of companies will be 'dead' on LinkedIn in our opinion. That is not so strange either. Just look at the developments on other social platforms. And as you have already read or noticed yourself, the content of people is already getting a more prominent role. This, in combination with the increasing use (more and more is being posted by users), means that there is less and less chance that your (company) content will be shown in the timeline of your network.
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