Free Trial and Consultation

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Free trials and product samples provide opportunities for potential customers to try your product or service before making a purchase.

Meanwhile, free consultations also help consumers to discuss the needs of potential consumers and demonstrate the value of the services you offer.

5. Prices and Special Offers
Special prices in the form of discounts and coupons can encourage cashapp database purchases, while special offers provide access to exclusive content or services that can attract the attention of the audience.

Lead Magnet Example

Source: Hubspot
To make it easier to understand, let's look at the following example from Hubspot. Hubspot is a company that provides a customer relationship management (CRM) platform that connects marketing, sales, service, and websites.

To attract more leads, Hubspot provides a free digital marketing implementation guide designed specifically for beginners.

But before you can download the guide, users must fill in some data such as email, full name, and phone number. Data from this lead will be collected by Hubspot, then processed as a basis for further strategies.