Competitive strategy (mini-maxi)

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Implemented when weaknesses prevail, but market opportunities arise. Requires:

minimizing weaknesses,

continuous improvement of the company's rich people database products,

increasing operational efficiency,

reducing costs.

Defensive Strategy (mini-mini)
Used in the most difficult situation – with few strengths and an unfavorable environment. Focuses on:

reducing threats and weaknesses,

minimizing costs,

avoiding new investments,

considering merging with another company or reducing its operations.