More and more companies are finding success with publishing original content instead of integrating ads into external content, due to the additional benefits these tactics offer, such as improved brand positioning and growth of their user community.
With these trends in mind, let’s look at barbados email list some predictions for the top online marketing trends for the coming months.
1. Content Marketing will be the key piece more than ever
One of the key ways businesses can establish authority and gain consumer trust is by consistently creating value-added content across the variety of channels available.
According to the Content Marketing Institute , the best B2B content marketing strategies are publishing content on social media, articles on the company's website, articles on other websites or portals, e-newsletters, videos, and case studies.
By using one or more of these channels, companies are able to build a good reputation within their niche. This trend suggests that traditional mass marketing (through techniques such as TV commercials and radio or press ads mainly) is becoming less effective. Instead, it is better to focus on attracting the consumer through inbound marketing strategies and techniques, for example by producing and disseminating valuable content .
2. Social Media Marketing will increase the number of usual channels
Just a few years ago, businesses focused their social media strategies on the major networks like Facebook , LinkedIn , and Twitter . Now there are new social networks where you can build a good community. Some, like Pinterest , Google+ , Tumblr, and Instagram, have grown in popularity and have provided businesses with a variety of new options to position attractive content in a variety of formats and build interesting, loyal audiences.
