Archetype/Personality
We love brands that are “something” and have a specific personality. In a sea of similar or even identical products, brands can distinguish themselves, among other things, by their archetype. Developing an archetype and basing many elements of the brand on it, and then even the website or communication, is something that we, as consumers, really like. When it comes to archetypes:
Values and mission
We like to learn about brand values. We love to identify with them, whic architect database h is why brands that clearly communicate their core values, principles of operation, and purpose are valuable to us. These elements in messages build credibility and a sense of higher purpose.
Quality/reliability/benefits
Everything is best supported by case studies:) Brands that can boast and these are not empty words – gain. All kinds of certificates, awards, customer stories with products in the main role are not dry specifications, but real examples of trust.
WHAT DO THEY COMMUNICATE?
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nusaiba128
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