What is the Difference Between B2B

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Business people are certainly familiar with the terms business-to-customer (B2C) and business-to-business (B2B). The B2B sector targets other companies as consumers, while B2C targets individual end consumers.

In implementing digital marketing strategies, there are significant differences between the two. Some people even think that digital marketing strategies for B2B tend to be more difficult than B2C.

The following review will discuss what a comparison of B2B VS B2C digital marketing strategies looks like.

Getting to Know the B2B Industry


The target consumers of the B2B industry are usually companies and band database important decision makers within them, such as stakeholders, Chief Executive Officers (CEOs) or managerial lines.

This type of consumer tends to seek rational and profitable solutions, such as those that can increase efficiency or save costs. Therefore, B2B marketing tends to be professional and focuses on technical information or knowledge about the products and services offered.

However, there are quite a lot of decision-making individuals in a company. Therefore, the sales funnel in digital marketing for B2B is much longer when compared to B2C.