customer journey across

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Sign in to Google Analytics.
Click on Audiences.
Click on "Cross Device."
Follow the wizard.
We can expect companies like Facebook to follow suit and use their personas to help map the devices.

Quick Tip: Downloading Facebook Ads reports across devices is fascinating. One of our clients (a luxury home goods brand) showed that 80% of their sales started on mobile and were purchased on desktop. This highlights how important it is to measure the customer across all devices.

From Online to Offline
The online and offline worlds are merging into one, and the customer journey chinese overseas america data is far from linear.

More and more sectors are being affected by the digital world, and there are increasing numbers of online touchpoints for sectors that traditionally rely on offline sales. Ninety percent of retail sales are made offline and 10% online (Deloitte's digital divide), but in reality, 60% of offline purchases are influenced by digital technology.