CEO and Project Manager
April 30, 2019
Bet on a natural methodology that works hand in hand with the traveler. Google has this quite clear from its “spatial vision”, and is also coherent and friendly with organic and natural marketing policies for the traveler.
After reading an article that relates digital trends and the processes that travelers carry out , I have seen even more clearly the importance of going hand in hand with Google and objective methodologies for travelers. Now delving deeper into the subject, I see that the article is developed by Alex Dichter, Senior Partner at Mclatvia email address Kinsey , and that he uses the Think with Google platform as a loudspeaker for content, so there are even more reasons to attribute value to content. In addition, to obtain these conclusions, anonymous and aggregated data from multi-device click tracking have been analyzed, taking into account more than 300,000 search terms related to tourism. With these ingredients and appearing in one of the reference media in tourism technology such as Smattravel… you have no choice but to dive right in and read it.
I thought it would be interesting to review these 3 realities of the tourism sector and how Inbound Marketing can help go hand in hand with accommodation to connect with different traveler profiles. Therefore, it is interesting to propose a Google Style Marketing to promote connectivity with the traveler in an organic way. Let's move on to the 3 digital changes of the tourist and how accommodation can meet these needs that the market poses:
Table of Contents [ Hide ]
1 Change 1: When booking a trip, users find it difficult to decide between so many available options.
2 Change 2: More and more trips begin with a search.
3 Shift 3: Customers searching for travel are jumping from one device to another.
Change 1 : When booking a trip, users find it difficult to decide between so many available options .
