Instagram has now become part of many companies' marketing mix. In recent years, the platform has become attractive to advertisers not only because of its consistently growing user numbers. Further developments in the app, such as Stories, IGTV, and Highlights, have also opened up new opportunities for companies.
Björn Tantau already saw the potential of Instagram—especially bahamas cell phone number list its move toward video content—in 2015 in his XOVI Expert Council article, " 5 Surprisingly Simple Tips for Unbeatable Instagram Marketing ." Even though the article is a few years old, the tips it contains are as relevant as ever.
Screenshot of Björn Tantau's Instagram profile
Easy integration of a link in the profile on Instagram (can also be used for a link to the imprint)
You will learn:
Why you should definitely include links in your bioWhy a high-quality presentation is importantHow to set clever CTAsWhy you should use hashtags
Why the texts are also importantA few insights:“The better your content is, the more likely you are to attract the attention of relevant users and ultimately get them excited about your profile.”
"While added text on Instagram serves the sole purpose of supporting the image, on Facebook and Twitter, an image often teases an article."
"Your hashtags must always be thematically related to your photo. The better you describe your content with the hashtags, the better."
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