How accurate is the search volume?

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Since search volume is one of the fundamental decision factors in content targeting, the question arises as to how reliable the metrics provided by Google are.

Info : Since the search volume in Google Ads accounts without active campaigns with sufficient budget only indicates search volume ranges, we use a productive account to determine the search volume for the following studies.

Rounded annual average in ~ 80 search volume classes
First, it's important to note that search volume, without any additional nepal cell phone number list settings, is a rounded average of the last 12 months. This isn't bad for a comparison, as the landing page is usually intended to receive visitors year-round. Nevertheless, it's worth taking a look at the monthly search volume, which can also be viewed in the Google Keyword Planner. With seasonal or short-term hyped keywords, the so-called Christmas problem can occur, where the search volume is misleading.

Time-based graph of search volume for "Christmas": Searched only in November/December
Search volume of the last twelve months for the keyword “Christmas” in the Google Keyword Planner.
The search volume for "Christmas" is thus 165,000 average searches per month. However, these 165,000 average searches are anything but evenly distributed. While there were 1,220,000 searches in December, in January and the following months, the number is only a fraction, with approximately 20,000 searches per month.