Define the objectives
Before taking any action, it is very important to define what our email marketing russia phone number list strategy objectives are. They must be in line with the company's values and objectives and we must answer the question: what do I want to achieve by using email marketing? A campaign aimed at getting more subscribers will not be the same as one aimed at increasing sales.
Define the target
One of the advantages of email marketing is the personalization of the messages sent. Knowing our audience will allow us to communicate more quickly and in a much less intrusive way. We can use the buyer persona to define our ideal client. Personalizing the messages will allow us to create much more successful strategies.
Selecting the email marketing tool
There are many tools for creating email marketing campaigns. Depending on our objectives, our sector of activity, our volume of clients, among other aspects, we will choose one or the other. It is important to carry out prior research to choose the most suitable one for our company or digital business.
Design the plan step by step
Next, we will move on to designing the strategy itself. We will define the content plan for the emailing strategy as well as the frequency of sending. This is where we can let our creativity run wild and create actions to capture the attention of our potential audience.
Measuring results
Last but not least, we will need to measure the results of the campaign using previously established metrics. This data will allow us to know whether the campaign has met its objectives or not.
