Social media is an important factor for the recognition of your company . The importance of social media in companies grows as users use social media more and more . Likewise, the more popular these networks become, the more opportunities they offer companies increase.
Since their arrival, social networks have become a new business channel for companies , in which they mainly try to attract new customers but they also use them for many other actions such as making themselves known and creating a brand, gaining reputation, establishing professional networks, having knowledge of the sector in real time, etc. The most popular social networks today have millions of users , many of whom may be part of your company's target audience.
What social networks are important?
The most important social networks
In this article we help you discover the key points that your company should take into account to have a presence on social networks and which social networks to choose .
Key factors before choosing your social networks
Before opening profiles on all the popular social networks today, you should get answers to the following questions to determine which social networks are most suitable for your company:
Which social networks is your target audience on : The first thing you need to know is which social networks your customers are on.
Does the way social media is used by users fit with your company? Your presence on social media should allow your company to provide answers and solutions to users who are on it.
What are your company's objectives for being on social media? Some social networks are more suitable than others for specific objectives.
Determine your resources : you must assess how much time and money you are willing to invest in social networks, since it is not enough to create a profile on them, and therefore, they require human and economic resources. If you cannot manage them in your company, you can outsource their management by hiring agencies or freelancers.
Answering these questions will help you select the social networks you should be present on .
Types of social networks
There are many social networks in operation today. Before focusing on the most important ones, which are surely the ones you will have to choose from, we will proceed to introduce a brief classification:
General social networks
General social networks , also known as horizontal social networks , seek interaction between people and brands without a specific objective . They can be used to talk about any topic and are equally valid for B2B and B2C business models . The most popular social networks today such as Facebook, Twitter, Google+, Instagram, Snapchat, tok tok, Pinterest and WhatsApp are part of the group of general social networks.
segment on social networks
Segmentation in social networks
Specialized social networks
Specialized social networks allow for a greater selection of the audience with whom we want to interact. They are generally specialized in professions. Among the various specialized social networks, LinkedIn is the most popular.
Thematic social networks
Thematic social networks include YouTube, Vimeo, and Spotify, among others. They are platforms where users find content focused on the same topic or format.
Geolocation social networks
Geolocation social networks make a lot of sense for companies, especially if we are talking about local businesses. Among them, the most famous are Google My Business, Foursquare and Facebook Places.
Which social networks are important for your company?
Considering the types of social networks and the usefulness of each of them , and the questions you need to answer to choose your social networks, we are going to determine which social networks are important in each case. How do you choose which ones you should have a presence on? Which ones are the most suitable for your company?
How to choose the most important social networks
How to choose the most important social networks
Although it has lost a lot of popularity, Facebook is the social belgium telegram network with the largest number of users , but that does not mean that your business has to be present on Facebook and dedicate all its efforts to developing Social Media strategies on the platform.
Most Facebook users talk about their lives, show interest in specific interests, etc., and for this reason, Facebook offers great segmentation possibilities for companies.
On Facebook, users show their most personal side . Their character is mainly focused on leisure and free time.
Another of its great advantages is the platform it offers for making promoted ads , which together with the segmentation possibilities, can be very effective paid advertising.
On Facebook you can find the same users as on professional networks, but on a more personal level. This can be an advantage, since in this time of greater relaxation users can see your brand from a better point of view. It is a very useful social network for B2C businesses.
Although part of Facebook, Instagram now surpasses Facebook in popularity, and in recent years it has become a social network where branding and paid advertising can be very effective. Instagram has a very high engagement rate and quality images and visual content are usually successful.
For this reason, if working on brand awareness is one of your company's objectives, choosing Instagram among the social networks on which to be present is a good option. You can make Instagram your main social network as long as you have a Bio in which you show your company's accessibility.
Instagram is an equally effective social network for B2C and B2B models.
LinkedIn is one of the best social networks for companies based on a B2B model. LinkedIn is about looking for professional relationships that generate business , and good use of it involves publishing content based on work-related aspects.
LinkedIn is a social network that has traditionally been widely used for job searching. It is a very useful platform for job searching, but to help users find work, they must have an active profile and take care of their personal brand.
Twitter is also one of the most widely used social networks for companies. One of its most notable advantages is its immediacy. The content published on Twitter is volatile and moves quickly. But this advantage means that companies have to be very active on it and tweet several times a day if they want their profile to gain visibility and relevance.
It is ideal for promoting your company's digital communication , as its dynamism allows for quick and direct dialogues. This is the reason why political parties use it and are present in it.
Google+
Google+ never quite works like other social networks, but being part of Google it cannot be considered a failure. Anyone with a Google email address has a profile on this network, but this factor has not helped it take off. Google+ is Google's never-ending bid to have its own social network.
Although there are few active users on it, Google+ is an important social network for companies because it helps position them in the search engine, making this advantage its main benefit.
