Custom Subject A custom theme ukraine phone number material is needed to grab attention, but you don't need to go overboard with a clickbait title. Keep it simple at best. Some examples. Hi [Name] – Quick question about… Hello [Name] – [Company] Inquiry Hi [Name] – I’d love to talk about [value proposition]. Greeting A greeting is pretty straightforward. Hello [name] will suffice. We don't want to engage in small talk, but get straight to the point and keep our email as short as possible.

First custom line A personalized first line is meant to build rapport with someone by showing them that you've done your homework and that your email has been personalized just for them, as people can spot a mail merge from a mile away. This includes finding out who that person is, their interests, location, hobbies, common interests, and anything else you might share with a friend. In the example above with the founder of Prospero, I noticed that he has an article about how they started their company, which is full of information to draw on for a personalized first line.