Generation of qualified leads : In a telephone conversation, it is easier to obtain a true, immediate and sincere response, immediately understanding whether we are dealing with the decision maker or not: for this reason it is an effective method for generating qualified leads.
Brand awareness : Every call you make increases your brand’s visibility. Even without an immediate sale, you’ve occupied a place in the prospect’s mind, creating fertile ground for future B2B demand generation and lead generation campaigns.
Instant feedback : listening in real time to the prospect's needs provides valuable information on the perception of your product or service in the market and immediately counteracts "negatives".
Economic advantage : B2B telemarketing not only has a lower initial cost than finland phone number library other strategies, but also offers a significantly high return on investment (ROI).
B2B telemarketing: the 4 best practices
Adapting telemarketing strategies to the corporate world, as we have seen, is often complex. Keeping these four tips in mind and adapting them to your specific needs will help you better navigate the world of B2B telemarketing.
Find the best times to call
Calling during business hours increases your chances of success. In addition to business hours, it is best to avoid calling on Monday mornings and Friday afternoons, as these are typically busy times for many companies.
Follow a custom script
Having a “script” for your calls is essential, but personalizing it to the recipient can make the difference between a successful call and a failed one. Preparing in advance and adapting to the needs of the customer is a crucial first step for any sales rep.
Become an expert in handling objections
As we have already reiterated in our article dedicated to objections in B2B sales , every objection hides an opportunity to deepen the discussion, understand the customer's critical issues and offer further value.
Use the right tools
