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( To Minutes) Main News Story — Coverage Of The Main News Story ( Minutes) Advertising — Mid-show Ads (Up To Seconds, Depending On Sponsors) Rest Of The News — One Or Two Other News Stories ( Minutes) Hits And Misses — One Hit Or Miss From The World Of Marketing ( Minutes) Rants And Raves — A Rant Or Rave From Each Of Us About Something In Marketing ( Minutes) Wrap — What’s Up For The Coming Week (Two To Three Minutes) End Music — Music With Voice-over Asking For Subscriptions, Reviews, Etc.