E-commerce: 10 essential elements to reassure your customers

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From the first time they log into your online store, your customer should feel confident. To do this, you need to make sure you highlight current offers. If it's July and your Christmas offer is still online, this may make your visitor doubt. Your product catalog should also be up to date. It's frustrating for a buyer to order an item that ultimately isn't available. You can also maintain a blog by regularly posting articles that offer high added value for your target audience. This proves to your audience that you are both active and an expert in your field .

2. Visible contact information
Phone, email, address: Your iceland phone number data customer service contact information should be visible and accessible, usually in the header or footer. If you have a physical store, you can also include your opening hours. This information suggests to the user that you are available and attentive to their needs . Talking to your team may be the only thing they need before placing an order, so you need to make them feel like they can ask you anything, anytime.

3. 100% secure payment
Reassuring your customers is even more important when you ask them for sensitive private data like their bank details. Secure payment is therefore an essential element of reassurance. It's also a mandatory criterion for Google, which includes the HTTPS protocol in its relevance criteria. If you want to optimize the natural referencing of your e-commerce site , you have every interest in thinking about it. Finally, if you offer several payment methods, it's important to indicate this to your visitors. Not knowing the different methods available can be a real obstacle to purchasing.