The Importance of Data-Driven Marketing:

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The specific metrics you track will depend on your business goals and the digital marketing channels you're using. However, some common and essential metrics include:

Website Traffic: The number of visitors to your website, often segmented by source (organic, paid, social, referral).
Bounce Rate: The percentage of visitors who leave your website after viewing only one page.
Time on Page: The average amount of time visitors spend on a particular page.
Conversion Rates: The percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or downloading a resource.
Lead Generation Cost: The cost associated with viber data acquiring a new lead through your marketing efforts.
Customer Acquisition Cost (CAC): The total cost of acquiring a new customer.
Customer Lifetime Value (CLTV): The total revenue a customer is expected to generate over their relationship with your business.
Engagement Metrics (Social Media): Likes, shares, comments, and reach on your social media posts.
Open Rates and Click-Through Rates (Email Marketing): Metrics for evaluating the performance of your email campaigns.
Cost Per Click (CPC) and Return on Ad Spend (ROAS) (Paid Advertising): Metrics for assessing the efficiency of your paid campaigns.