Score and Compare

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Give each behavior a score (1–5). usa phone number list Look for averages and patterns across your top and bottom performers.

4. Document Findings
Create a document summarizing:

What high-performers do differently

What behaviors correlate with wins

What scripts, phrases, or techniques yield the best results

5. Integrate into Training
Turn your findings into:

Updated call scripts

Onboarding material

Peer coaching sessions

Weekly team reviews

Conclusion: Every Call Is a Clue
Sales isn’t just a numbers game—it’s a pattern recognition game. Every call you make adds to a growing database of human behavior, reactions, and decisions. If you're not reviewing and learning from your past calls, you're leaving deals—and insights—on the table.

Here’s what to remember:

Capture every call with tools that log data

Define success in your sales process

Break down structure and behavior to find what correlates with results

Document objections and winning responses

Turn findings into training and coaching

Create a feedback loop for continuous improvement

By analyzing the difference between successful and unsuccessful calls, you're not just improving scripts—you’re evolving your entire sales strategy.