Headline: "Thanks for Your Interest in [Your Company Name]!"

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Privacy Policy:

Link Text: "Privacy Policy"
(Ensure this URL is live and functional)
Custom Disclaimer (Optional, if needed for local regulations or specific consent): "By submitting your information, you agree to receive marketing emails and promotions from [Your Brand Name]. You can unsubscribe at any time."
Thank You Screen:

Headline: "Welcome to the [Your Brand Name] Family!"
Description: "Your 20% off code has been sent to your email! Don't forget to check your spam folder. Happy Shopping!"
Call to Action: View Website or Shop Now
Website Link URL: https://www.yourfashionbrand.com/shop (Direct link to your online store)
Facebook B2B Lead Generation Form Example
This form aims for higher quality leads, often asking more specific questions to qualify prospects and provide relevant content/demos.

Scenario: A B2B software company offering a free guide on "Mastering Agile Project Management" or a demo of their PM software.

Facebook Ad Creative (Image/Video): Professional infographic about project management, or a short animation demonstrating a software solution.
Ad Headline: "Streamline Your Workflow: Free Guide to Agile PM (or Request a Demo!)"
Ad Primary Text: "Are project deadlines stressing your team? Discover strategies to boost productivity and manage projects effortlessly. Download our exclusive guide or book a demo of our intuitive PM software today!"
Call to Action (CTA): Download (for the guide) or Learn More (for demo/guide choice)

1. Lead Form Setup (Instant Form):

Form Name: [Company Name] Agile PM Guide/Demo - May 2025

Form Type: Higher Intent (recommended for B2B, adds a review step for user)

Intro:

Headline: "Unlock Efficient Project Management"
Body (Paragraph): "Discover how [Your Software Name] can revolutionize your team's workflow. Download our free guide 'Mastering Agile Project Management' or request a personalized demo based on your needs."
Image: (Professional company logo or a relevant software screenshot/icon for the guide)
Questions:

Pre-filled Questions (from Facebook profile):
Full name
Work email (Crucial for B2B; ensure it's work-specific if possible)
Phone number (Optional, but often preferred for B2B sales follow-up)
Custom Questions (for qualification and segmentation - Choose 2-4):
Question Type: Short Answer
Question: "What is your current Job Title?"
Question Type: Multiple Choice
Question: "How many employees are in your organization?"
Options:
1-10 (Small Business)
11-50 (SMB)
51-250 (Mid-Market)
251-1000 (Enterprise)
1000+ (Large Enterprise)
Question Type: Multiple Choice
Question: "Which best describes your primary interest?"
Options:
Download the Free Guide
Request a Software Demo
Speak with a Sales Rep
Just Browse for now
Question Type: Short Answer
Question: "What's your biggest challenge with project management today?"
(This helps your sales team tailor their follow-up)
Privacy Policy:

Link Text: "Privacy Policy"
Link URL: https://www.yourcompanyname.com/privacy-policy (Ensure this URL is live and functional)
Custom Disclaimer: "By submitting your information, you agree to receive communications from [Your Company Name] regarding our products and services, including marketing emails and calls. You can unsubscribe or opt-out at any time."
Thank You Screen:


Description (if Guide was primary interest): "Your guide, 'Mastering Agile Project Management,' is on its way to your inbox. Please check your spam folder. In the meantime, you can explore our software features below."
Description (if Demo/Sales was primary interest): "A member of our sales teamwill contact you within 24 business hours to schedule your personalized demo/consultation. We look forward to Headline: "Thanks for Your Interest in [Your Company Name]!" connecting!"
Call to Action (Conditional, based on interest):
Download Your Guide (if guide was selected)
Book Your Demo (link to Calendly/scheduling tool)
Visit Website
Website Link URL: https://www.yourcompanyname.com/features (or specific demo/guide download page)
Key Considerations for Both B2C & B2B Forms:

Be Transparent: Clearly state what users are signing up for.
Match Value to Information Requested: Don't ask for too much personal information for a low-value offer. For a high-value B2B whitepaper or demo, asking for job title and company size is reasonable.
Keep it Concise: Avoid overwhelming users with too many questions.
Mobile-Friendly: Facebook forms are inherently mobile-friendly, which is a huge advantage.
Test & Optimize: Always A/B test different form questions, intros, and CTAs to see what yields the best conversion rates and lead quality.
CRM Integration: Ensure leads automatically flow from Facebook into your CRM for immediate follow-up. This is critical for both, but especially B2B.