A well-planned content strategy will help you understand what type of content can help you sell more and create and publish it in the most efficient way possible. In the short term, it will help you achieve your marketing goals , and in the long term, it is one of the best investments you can make in your brand. In this guide, we explain the benefits of having a content strategy and how to create your own step by step.
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In this video we tell you step by step how to plan a content strategy.
Organic positioning
Google loves quality, regularly updated content, so having a company blog is a very effective way to rank higher. According to studies, companies with 51-100 articles on their website generate 48% more traffic than those with only 1-50 articles.
Building a good database of articles helps you improve both the relevance of your site for different keywords and its reputation through inbound links. In the end, the result is that users will be able to find you more easily and therefore you will be generating traffic to your website.
Lead generation
Brands that post frequently generate 67% more leads than those that don’t. To make the most of this benefit, you’ll need to optimize your content to attract your buyer persona and convince them to leave their details with you.
Reputation
By publishing high-quality content about your industry on a regular basis and promoting it properly, you will end up positioning yourself as one of the experts in your niche. This not only benefits your brand image, but will also attract more inbound links and visitors naturally.
Loyalty and community
By creating content that truly adds value to your customers, you'll have a way to "hook" them and keep them coming back. You can use this content to nurture long-term customer relationships, encourage referrals, and increase average customer lifetime value.
