This is marketing. Don't use marketing to solve your company's expanding reach and boosting sales with the lead problems: use it to solve your customers' problems. Seth Godin (2019).
We start the list with the latest from marketing guru Seth Godin. This time he talks about the importance of reinventing ourselves, since the schemes that worked in their day, do not work today. With a title where the author makes his point of view clear, the book emphasizes how we must go further and provoke the change we would like to see. Changing approaches and redefining concepts are some of the keys that the marketing guru recommends. Concepts that can be perfectly applied to digital marketing, this book is presented as an entertaining read for any Digital Marketer who wants to reconnect with their customers.
Monetize Yourself: How to Make a Good Living with Who You Are and What You Do. Andrés Pérez Ortega (2019).
Andrés Pérez, author of some of the best-selling books in Spain on personal brand management, talks to us on this occasion about how to make the most of our skills and rethink the world of work. With Monetízate you will learn to make your digital projects profitable. A book written by someone who left his professional career to dedicate himself to what he was truly passionate about and dedicated to all those people who want to follow in his footsteps.
Datanomics: All the personal data you give away without realizing it and everything companies do with it. Paloma Llaneza (2019).
