That’s why you should always have a few tricks up your sleeve to stand out from the sea of marketing emails that are generated daily. And speaking of standing out, we suggest you do it in the best way possible, for example, by making interactive content a part of your email marketing strategy. Below, we share a step-by-step guide to making your marketing emails feel and be more dynamic through the creation of interactive content.
Before we get hong kong consumer mobile number list started and dive into the interesting topic of using interactive content in emails, we want to discuss the reasons why we should use it in the first place.
How to Make your Marketing Emails more Clickable with Interactive Content?
Interactive content in campaigns: why and how
1. Personalization
According to research, marketers have seen an average 20% increase in sales when leveraging personalized experiences . Interactive content, by its very nature, is highly customizable. Unlike static content, interactive content actively engages the customer as their input decides the outcome that is tailored specifically for them.
Likewise, consumers love receiving a piece of content that speaks to them on a personal level. It should come as no surprise, then, that quizzes and calculators are also written in a casual, personal tone. Using words like “you” and “I” in interactive experiences makes them shareable. In fact, according to one study, interactive content that uses more than 30 personal pronouns generates nearly 6.5 times more views than those with fewer than 30.
