But wherever you are in the development process, it’s never too early to think about how you’re going to promote it . And as part of that plan, there should definitely be a place to do a product launch with email marketing.
When it comes time to introduce a new product or collection, most brands take the simple approach. And what approach is it? They send one or two emails to their entire subscriber list.
While this approach works, there is a (much) better way to do it. You can use email to build anticipation and excitement before your product launch . This will help you build buzz and ultimately sales once the product is available.
66 percent of consumers have made a purchase as a montserrat email address result of an email. So, as the most effective tool you'll want in your promotional warehouse, developing an email strategy will be key. After all, you can do more than just send an email to your subscribers to announce that you're here.
TABLE OF CONTENTS
What is a promotional email?
Launching a product with email marketing Pre-launch
1.- Plan an email promotion cadence
2.- Highlight what they are missing
3.- Identify a clear and consistent call to action (CTA)
4.- Integrate email with the rest of your promotional plan
Launching a product with email marketing time to announce your product
A.- Your email has to focus exclusively on the product
B.- Focus on the benefits
C.- It offers an incentive to attract people to buy
D.- Start thinking about how the conversation will continue
The excitement continues in post-launch emails
1.- Share user testimonials
2.- Offer another discount/promotion code
3.- Take advantage of the content
4.- Attract new business with a free offer
5.- Send segmented emails
What is a promotional email?
launching a product with email marketingBefore we look at all the key points about launching a product with email marketing, let's review what exactly this is. A promotional email is a type of email that companies use to promote their products, services, offers and campaigns.
Unlike transactional emails that inform customers about their order or account information, promotional emails typically serve to convert subscribers into customers. And customers into brand advocates. Promotional emails can take many forms such as:
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Weekly newsletters.
Sales promotion emails.
And customer retention emails, among others.
In a study by SaleCycle , more than 50 percent of respondents said they purchase products from marketing emails once a month. With well-written promotional emails, it doesn’t take much to convince potential customers to buy from you again and again.
Writing high-converting promotional emails is the key to increasing your email conversions, and exceptional eCommerce brands know this well. Let’s look at how you can achieve similar results with one type of promotional email at a time.
