As a result, it is important to know how to optimize SEO on Pinterest to gain high rankings on search engines like Google . In this article, you will learn how Pinterest can contribute to your SEO efforts and how to take advantage of this advantage.
Startup and SEO
How to create a Pinterest business account?
Tip #1: Create a Pinterest Business Account
Instead of a simple profile, choose to create a professionally designed business page. Pinterest allows you to gain authority in the SEO and commerce world by verifying your website and also allows you to benefit from services such as “Analytics” or “Rich Pins”.
Tip: Check your account settings. Go to the “Search Privacy” tab and make sure your profile is not marked as “private.” If your profile is hidden, search engines will not be able to access your profile and therefore your site.
Tip #2: Verify Your Website
A website that is verified on Pinterest ranks better than others in search results, and websites with checkmarks in search results as domain names increase their authority.
pinterest guide
How to use pinterest effectively?
Tip #3: Pair Your Site with Other Links
Don’t forget to add a Pinterest button to your website. Create a Pin-it button that list of pakistan cell phone numbers allows your visitors to pin your content. Moreover, pair your Pinterest account with your Facebook and Twitter accounts to positively contribute to your site’s SEO image.
pinterest guide 2
Finally, remember that you can introduce yourself better by informing people about your site via e-mail service.
Tip 4: Optimize Your Business Page Name and Username Url
You should optimize your full business name, which will be displayed as your account name, and your username which will be used in your Pinterest page URL. The optimal username length is around 3-15 characters.
pinterest guide 3
Your Username URL should be clear to your customers and audience. You can use one of your memorable and strong keywords for your username.
Make sure your Pinterest link name and company name are easy to find on Pinterest and other search services.
Tip #5: Use Well-Prepared Quality Images
Pinterest recommends that you upload a content image that is 600 x 600 pixels and use a 165 x 165 pixel image as your profile image. This will help your resized images appear in better quality.
Upload images that are vertical, high-quality, and without a lot of text for maximum engagement. Remember, Pinterest is primarily a visual social network.
Tip: Pinterest is a very sensitive system when it comes to curating content. Make sure your content or images are shareable with your loved ones and other visitors.
Tip #6: Do Keyword Research
Pinterest recommends and provides services for optimizing your keywords and the texts you use to describe your site. So how can you find the right keywords that will work for you?
Use the Google AdWords Keyword Tool and do research on keywords.
Go to the Pinterest Search Bar, type in keywords related to your business, and see what people are searching for.
Conduct searches and browse the search results. Visit the top ranking sites and create keywords for yourself based on the keywords they use.
Tip #7: Add Keywords to Your “About Us” Section
Go to your site tab that you opened as “About/About Us”. Add all the necessary information to your description of your business type, your website URL, and a few keywords of about 200 characters.
Tip: You can also appear in searches related to local locations by adding your current location.
Tip #8: Optimize Your Pinterest Board Name and Board Description with Your Keywords
Think like a customer, what would you search for as a board name? Be selective/specific about board names.
After thinking about this, start with an attractive name and use intriguing names to make customers call you.
Tip: Never delete your boards, keep them.
Tip #9: Optimize Your “Pin” Posts
Use Keywords in your Pin posts: It is recommended that you use posts that are 200-300 characters long; because they get more “repins” or feedback.
Add up to three hashtags to a pin.
Link your Pins (Pin Titles/Site Titles) to your website pages. Don't mention some of your products and post content based on your page.
Use Keywords in Your Image File.
Filenames: When you save your images to upload to Pinterest , use filenames with your parent keyword. The same goes for your alt text.
When pinning products, include the price of the product in your description.
Tip #10: Update Yourself Often
Pinterest followers want to see fresh content on their pages, so don’t be afraid to upload your news, blog posts, or images in general on a daily basis. Adding content regularly will increase your engagement levels with customers and your total views.
Tip: Decide how often you’re going to post content and post at the same frequency. Don’t overshare.
Tip #11: Follow Relevant Pinterest Accounts
Follow Pinterest business accounts that are relevant to your business and useful to your site, their users, and popular bloggers who will be useful for your target keywords.
Tip: Pin interesting images created by others and pinned to other boards to your page so your audience will appreciate them too.
Tip #12: Use Rich Content
Rich content is text that includes extra information on topics such as product price or product availability.
There are six types of extra information content: technical information about the app, articles, locations, products, movies, and recipes.
With this feature, followers can take actions such as downloading your apps or purchasing your products before leaving the Pinterest Platform.
Remember: Rich content is indexed better in search engines, and the pages containing this content are specially optimized by Pinterest for mobile devices.
Tip #13: Look at Pinterest Analytics
Take a look at your Pinterest Analytics Dashboard. See the growth rate of your Pinterest page, the viewing performance of the page titles you added, the type of customers who follow you and share your content, and finally, the exact level of your website. Create a strategy based on this data and continue to improve your reach and SEO Performance.
