Table of Contents
Table of Contents
Introduction
How to target rich clients via Facebook & chinese overseas australia data Instagram Ads
1. Frequent International Travelers
2. High-End Device Users
3. Location Geo-Targeting
4. Targeting Wealthy Clients with the High Income Demographic option
5. Rich Interests Targeting
6. People Who Prefer High-Value Goods
7. Facebook Payments Users
8. Facebook Business Page Admins
9. Engaged Shoppers
10. Apple Mac Users
11. High-end Publications
12. Combine Targeting Options for Maximum Effect
Related posts:
Table of Contents
Introduction
Frequent International Travelers
High-End Device Users
ZIP/Postcode Code Geotargeting
Income Targeting
Interest Targeting
High Value Goods
Facebook Payments Users
Facebook Business Page Admins
People Who Shop Online
Mac Users
High-end publications
Combining Targeting Options
Introduction
Recently I was chatting with a client about her Facebook lead ad campaigns. She was trying to target high net-worth individuals to generate new clients for her real estate business. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase high cost products or services like real estate, luxury vehicles or designer fashion.
It occurred to me that this is something I’ve done regularly when running Facebook and Instagram ad campaigns, and something many businesses struggle with.
Often advertisers will try targeting people based on their occupation: CEO’s, CMO’s, Founders, to name just a few examples.
This is all fine in theory, however, you’re relying on people having entered their profession into the Work and Education section of their Facebook profile. Not only that, we’re relying on them keeping it up to date.
Facebook work and education profile
When writing this article, I checked my own Facebook profile. I hadn’t updated it in 4 years!
When was the last time you checked or updated your Facebook profile?
If we can’t rely on profile data, then how else can we target higher income earners?
