That's not the case. The idea of using Instagram for ecommerce is not that absurd. In fact, you can get interesting results if you use this tool in the right way. That is, to narrate your brand without shouting and selling at all costs. This is the basic rule of inbound marketing , you know?
You don’t just have to sell, you have to build rapport. This builds trust and gets the audience on your side. You have to get them to follow you and have a starting point to generate conversations. Do you know what that means? This is the pinnacle of the Cluetrain Manifesto:
Markets are Conversations.
Exactly, markets are conversations. And if you want to enter this balance thailand mobile phone numbers database you have to start talking to people . And telling your world, your reality. Visual is effective, Instagram can become a perfect channel to promote yourself. Where to start?
For further information: how to create an ecommerce with Prestashop
An adequate editorial calendar
It is the editorial calendar that makes the difference. Even before opening your official profile (which will then become a business as I suggest in the next paragraph), Instagram for ecommerce means studying an editorial calendar with great attention. To publish:
Behind the scenes, what happens backstage.
The preparation of the product or its packaging.
A storytelling of how your passion or your company was born.
The faces of the people who work with you.
The presentation of a new item to be placed in the ecommerce.
Quotes that describe your universe and inspire your audience.
Tips for solving common public problems.
Product combinations for certain occasions.
As you can see, the idea is to eliminate the blunt commercial, the corporate voice that tends to sell and sell again. You have to speak and inspire, you have to be a reference for using Instagram in the world of online sales. Giving space to the user.
Get the people in your audience talking
One of the most important points for the content plan: user generated content. User content, that which is taken and published by other people. Those who have decided to be evangelists of your brand. How to do all this? How to activate this step? Try with a call to action published on other social networks and on the website: “Send us your photos, we will publish them on our official account” . Then the rest comes automatically.
Create a Business Account for Instagram
The first step to make your Instagram profile worthy of being used to improve your sales on an e-commerce : activate the business account, the one that the company makes available to those who want the best. For example, statistics to have clear numbers.
instagram business
Here's what you can do with an Instagram Business account.
In reality, the Instagram for Business profile is not limited to this. With a solution like this, you can have extra buttons to help the user contact you. But above all, you can use Instagram to advertise. By connecting the profile to your Facebook account . So you can manage the ads in one place: the Power Editor. So you can use your Instagram profile for ecommerce in the right way. Do you want to learn more about this point? Continue reading.
Use Instagram advertising
This is a crucial aspect to take your Instagram profile to the next level . And to make it a key tool for the online promotion of your e-commerce. Do you want to put links in your posts and exploit the visibility of this social network to sell? This is the way.
A path that is not simple just because you have decided to pay for visibility. Advertising on Instagram must be managed with all the attention that a refined tool like the one Mark Zuckerberg provides deserves: monitor, record, test and invest the right amount.
To delve deeper into this very delicate and important topic, I recommend you read this article that we published on the blog: how to create a winning advertising strategy on Instagram .
Work on post engagement
You know what one of the most interesting aspects of Instagram for ecommerce is: engagement. That is, involvement, the possibility of interacting with an audience that wants to talk to the brand. They are not here to listen and suffer your point of view. Your voice must not be a hammer on the anvil but a support for those seeking information and inspiration.
