If approved, these guidelines will bring influencers into line with television and radio media, thus enforcing the rules contained in the Consolidated Law on Audiovisual Media Services .
In particular, there is talk of stricter rules regarding corporate transparency, advertising and the protection of minors .
Transparency and clarity in communication are the cornerstones of the new Agcom rules for influencers with over 1 million followers.
These digital creators will have to clearly disclose any partnerships and advertised content, including the sponsor.
A violation entails heavy fines : up to 250 thousand mexico whatsapp shopping data euros in case of non-compliance with transparency and up to 600 thousand for content that does not protect minors.
Want to learn more about social media ads ? Read also:
TikTok Ads: Everything You Need to Know About Advertising on TikTok
Meta Ads: Create Sponsored Campaigns on Facebook and Instagram
Professional LinkedIn Ads Campaigns: Working on Audiences, Budgets and Ads
Creating an Instagram Ads Campaign Effectively, Step by Step
20. Website
If you have a professional, well-indexed SEO website , write a news item about the event – using relevant keywords.
So when people search for an event on the search engine you will have a better chance of appearing in their results.
21. Landing page
Finally, you can invest in creating a landing page dedicated to the event. You can customize it by inserting all the necessary information (dates, times, photos) and – in the case of a business event (such as the opening of a new store or a gym) – you can also add a call to action to generate leads .
How? By inviting people to leave their email in exchange for a discount on a purchase or subscription to a service. It will be useful for your future marketing strategies.
