Success stories or personal stories
Success stories or personal stories are a very good action since they serve to create Storytelling content , that is, content that transmits and resonates with people.
However, telling a success story is not the same as telling a personal story.
Success stories are those that you as a company tell others about . It is what you have achieved with one of your clients. Success stories help you position yourself within the sector and also provide confidence and credibility to potential clients.
Personal stories, on the other hand, are the experiences your customers tell you about your company . How did they feel? How did you help them? They are testimonials about your work. These provide veracity and reliability for your potential customers.
Presentations
Presentations are a good way to directly present your services, products or brand . These can be posted somewhere on your website, they can be used as support material to send to clients or they can even be used to carry out a DEMO or live demonstration to clients who are interested in purchasing your products or services.
A highly recommended tool in the B2B sector to increase your sales is to use SlideShare , a LinkedIn tool that allows you to share presentations. It is a good way to position yourself.
Webinars
Let's be honest, Webinars are in fashion and this is because they are good content to promote a service, product or position yourself as an expert within your sector.
They are usually “courses” so to speak that last between 45 minutes and an hour and are broadcast live using platforms such as GoToWebinar .
Ebook or guides
Downloadable resources are good resources for a B2B company, especially because indonesia telegram data downloading them is usually accompanied by a form that allows you to expand your database .
Ebooks or guides are usually very popular with clients because they give them a step-by-step guide on how to do something. For example, if you sell an ERP, you can create an ebook explaining all the features of your ERP; compatibility, operation, development, etc. or a guide designed for your client's IT team to carry out the integration.
Learning Centers
Creating a space on your website in virtual classroom format will undoubtedly help you increase your visibility and position yourself as an expert company in your sector .
This is a space with short explanatory videos (tutorials or not) on a specific topic related to the company.
Newsletter
Newsletters work very well when it comes to notifying about any relevant changes . They are usually sent once a month in email format and compile all the latest news and most important information of the month.
