Textile recycling is here to stay. It did so thanks to French designer Marine Serre.
The term sustainability is no longer a new concept in the fashion world. Today, most brands, from Armani to H&M, focus their brand communication on research into ecological fabrics or the conservation of natural resources.
Towards environmental awareness
It is worth remembering that the textile industry is the second most polluting after the aeronautical industry. This is why, in recent years, a global reflection on band phone number data the future of the planet has been forced. While some brands have been content to introduce small changes for show, others have accelerated a transformation towards sustainability.
However, a third group can be proud of incorporating environmental awareness from the start. Among them is the French Marine Serre, created by the 30-year-old designer who gives it its name. Trained at the National School of Visual Arts in La Cambre in Brussels and having worked for Alexander McQueen, Dior and Balenciaga, Marine Serre knows the industry she challenges well.
“Sustainability has become a marketing tool. Now everyone says they are green, and that creates distrust, and there is always the question of whether they are really green or not. It is very frustrating that we are all put in the same bag,” explains the designer, who received harsh criticism for her first collaboration, where 30% of the garments were made from discarded materials and clothing.
The challenges of production
The textile production process has been well established for decades. It is based on buying fabrics from a supplier, sending them to a supplier along with the patterns, receiving the garment and selling it.
So, going beyond the established norm is not only difficult but expensive. Serre starts with materials, fabric scraps and waste that must be cleaned and subjected to quality control. Ensuring that the piece to be constructed from these elements is durable is an added cost. Moreover, to complete this process and get his collections to the stores, he has the same amount of time at the beginning of each season as companies that produce in a traditional way.
For the moment, the designer prefers to continue her career at the firm where she is currently working, as she believes that she is making the most interesting changes in the sector.
FUNIBER promotes studies in the environmental field, with programs such as the Master's Degree in Climate Change or in Environmental Management Projects for the training of professionals interested in expanding their knowledge about environmental conservation.
