June 25, 2021
all,
Content Marketing,
Digital marketing is constantly embracing new tools and techniques evolving with fast-changing techniques, best practices and technologies. Keeping up is a race. However, with the right insights, you can expertly scale your content marketing to generate more leads without wasting time.
In a 2017 survey of 1,000 digital marketers, researchers found that one of the biggest challenges they faced was how to scale their marketing.
Considering how much time, resources, and mental energy it takes to create top-notch, effective content, those numbers are not surprising. While outsourcing may be an option for you, it also comes with its own unique set of obstacles. In other words, it may be best for you to come up with a strategy for scaling your content marketing within a budget.
In this article, we'll walk you through tried-and-true practices that will help you get the results you want. You'll discover valuable tips for scaling your content marketing, and provide a checklist you need to tick off as you prepare for content production.
Six steps to preparing for content production
As many businesses realize, creating high-quality content is not a guarantee of great returns in content marketing . But quality is crucial to success. By producing great content, you are more likely to achieve the results you want when your content finally reaches your customers.
Still, you need to take your time when producing content — don’t rush the process. The following steps will help you use your available resources to create the most relevant and effective content possible.
1. Select the type of content to produce.
The first step in content production is to consider what type of content you should create. To answer this question, however, you need to have enough information about your audience: their desires, the problems they face, their preferred solutions, and the types of content they prefer.
Source: ActiveCampaign
Source: ActiveCampaign
In other words, you need to do thorough research and re-analyze your industry segment, identifying trends, challenges, and even your competitors, but from a different perspective. Once you have all this information, you can decide what type of content will have the most desired impact on your target audience.
For most businesses, the first common options are blogs and videos. These are relatively easy to incorporate into your content marketing strategy and give your audience clear insights into your brand.
In terms of blog content, there are several subcategories, including but not limited to:
Read long – to demonstrate your expertise and authority in the field, presenting essential knowledge about the topic.
Case Study – To present a case analysis with data and results.
Checklist – Drive engagement with easy-to-understand data
Infographics – Present information in an easy-to-read, fun format.
White papers – to provide information and expertise in reading
eBooks – To provide comprehensive and well-structured information on a broader range of topics.
You can also write social media posts to go along with relevant, high-quality images, or work with micro-influencers in your niche to expand your audience reach. On the latter, micro-influencers are less expensive as they have smaller audiences (2 – 50 followers) but higher engagement rates.
