Contents
What is outreach?
How to reach the right audience?
Get links from existing mentions of your brand
Strengthening the brand through joint content initiatives
Inbound vs. outreach marketing
Quick effect
5 Steps to Influencer Marketing
An example proving that outreach marketing makes sense!
Disadvantages of outreach marketing
Is outreach for you?
Summary
What is outreach?
For many SEO specialists, outreach marketing, or literally speaking - marketing that reaches much further - is considered one of the most effective techniques for building a link profile. Using this method, it is not only possible to spread information about the company and obtain high-quality backlinks, but above all to build solid business relationships.
The idea of outreach marketing comes down to establishing contacts with influential people and organizations whose audiences may become potential customers of your brand, and then proposing cooperation based on mutual benefits. This process should translate into increased brand awareness and recognition, which is key to achieving long-term benefits from the campaign.
Outreach marketing can be understood as a strategy of reaching the right people — influencers — at the right time, so that information about your brand, products, or services can reach the right audience who can become your future customers. We can therefore say that outreach marketing is the process of finding sources whose interests overlap with your business and then reaching out to them to promote content . For this reason, outreach is also called "influencer marketing" .
According to research conducted by Nielsen, as many as 83% of the global audience trusts products recommended to them by influential people or high-ranking sites, and as a result, they make decisions to homeowner database purchase a product or service based on recommendations and reviews from trusted sources. That is why external marketing has become one of the best traffic-getting tricks today.
The effectiveness of outreach marketing is confirmed not only by research, but also by numerous success stories of companies that have decided to use this strategy. Their experiences show how effectively you can build brand awareness and attract new customers, especially in the digital age.
How to reach the right audience?
The main goal of any brand or company is to connect with the right audience and get more conversions and profit. Outreach marketing is a suitable tool for this, using contacts with influencers whose audiences can become your future customers.
Example: Let’s say you’re a beauty brand, so you’re trying to get a recommendation from a site that has content about beauty tips. Your site may have a huge audience that visits it regularly to see new, up-to-date content. If your site’s audience sees a post about your beauty products and finds it interesting, they’ll want to visit your site, purchase, and test out the products you offer.
To effectively implement an outreach marketing strategy, it is crucial to understand how content published by influencers can affect the perception and trust of expected customers. The right selection of influencers and precisely planned promotional campaigns can significantly increase the chances of success of your brand.
Brand recognition
Get links from existing mentions of your brand
There is a lot of content that may mention your brand without adding a link to your site. This is wasted potential that you can easily turn to your advantage. Locate these mentions using web monitoring tools such as Google Alerts. Then, contact the administrators of the pages that mention your brand and suggest adding a link to your site.
Such action can translate into gaining valuable links, which are highly valued in terms of SEO activities .
Strengthening the brand through joint content initiatives
Collaborating with influencers or other brands to create joint content is a way to expand your reach and have a greater impact. Examples of such initiatives include joint webinars, guest articles, podcast series, interviews, or video productions that promote the products or services of both parties. Such synergy not only increases the value of the content offered, but also builds trust and authority in the eyes of a wider audience. When planning such activities, it is crucial to set clear goals and expectations, as well as choose partners who have a similar target group and values.
