Host a live stream of your product beta test . Encourage your viewers to comment and give feedback – this way, not only will they feel like they’re part of the process, but you can also gain insights into what your customers are really looking for.
5. Build connections with other businesses and influencers
Since a B2B company naturally relates to other companies, it is necessary georgia phone number library for it to collaborate with other entities in the sector, whether they are companies or influencers, to make the most of their visibility.
Consider commenting on their posts and interacting with them – using your live broadcasts as a topic of comparison – to attract their attention and that of their followers. The goal is to use your events and the media coverage they generate to find new collaborations and opportunities.
6. Conduct live exercises and product demonstrations
Give an idea of what your brand and products can offer to other companies. Teach them how to use your products: walk them through the whole process and offer the solution to their pain points.
How? Prepare a pre-recorded video and share your screen with your viewers. Give them a step-by-step guide on how to use your products and ask them if they have any questions once the demo is complete. Gather all your team members and ask them to answer questions directly.
Guiding your audience through your product using live streaming can be more beneficial than uploading a pre-recorded video and answering their questions separately. This will save you valuable time and resources.
For example, we at Lead Champion have done several live streams to showcase our product features. Click below to watch the recording.
Thanks to these events, we were able to sell and create considerable interest in the public who – perhaps just curious – had decided to dedicate half an hour to us to find out what we did.
lead champion demo video
7. Live stream with your customers
Increase visibility and authority by doing a live streaming with your customers . Choose a topic that they and their customers are also interested in, offer technical and organizational support: by doing so you will tie them to your brand. You will also have the opportunity to meet their customers, which will help increase your brand awareness.
Here too, we at Lead Champion decided to organize some events in collaboration with our historical clients, who appreciated and still appreciate our product. In particular, the event in collaboration with Esclamativa Srl was, in our opinion, an excellent example of a successful event: you can watch it by clicking below.
