“you Must Have A Clear Foundation And Canvas To Paint On,” Says Sarah Greesonbach, Founder Of The Bb Writing Institute.“with A Standard Structure Doing % Of The Work For You – Organizing Your Notes, Outlining Your Thoughts, Providing A Persuasive Argument – Then You Can Roll Back On Your Heels And Study The Topic, Crafting Content That Is The Product Of Deep Thought.”with A Standard White Paper Structure Back On Your Heels And Study The Topic, Says @bbwritinginst Via @sarahlparkeruk @cmicontent.

Share On X Craft An Attention-grabbing Titleif Choosing The Most Relevant White Paper Type Is The Best Way To Persuade Readers, Then Crafting A Powerful Title Is How You Compel Them To Read It.this Is A Point That Robert Bly, Author Of The Copywriter’s Handbook, Has Been Writing About For Four Decades. “strong Titles Can Help You Gain The Reader’s Attention, Select The Audience, Communicate An Important Message, And Draw The Prospect Into Your White Paper,” He Says.