In Characters.and Meta

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Many In The Profession Criticized Usa Today Articles For Their Brevity. But I Think Those Critics Missed The Talent Required To Synthesize And Write Concise Copy.it’s A Skill That Content Marketers Can Appreciate, Especially Now That Every Piece Of Digital Content Needs A Meta Description. Our Task Is Even More Difficult Than The One Usa Today Journalists Face. We Must Summarize The Content – No Matter How Long It Is – Descriptions Can’t Just Be Short – They Also Have To Compel Readers To Action.

They’re One Of Just Two Factors Searchers Use To Decide If Your Content netherlands phone number resource Is Worth Their Precious Click. (The Other Is The Title Or Headline).i’ll Share Some Tricks For Packing The Biggest Punch Into A Tiny Space. First, Though, Let’s Look At A Few Real-world Examples.a Look At Real Meta Descriptionsi Know You Know What They Look Like On Serps, But I Wanted To Provide A Visual Reminder. So, I Snapped The Results From A Search For “what Are Meta Descriptions.



” Yep, It’s A Meta Example.(Of Course, I Can’t Be Sure Each Of These Is The Meta Description. Google Ultimately Decides What Appears In The Results. It Might Choose A Snippet From The Page If It Thinks The Meta Description As Detailed In The Html Tag Isn’t A Good Assessment Of The Content. But For The Purposes Of This Article, Let’s Assume They Are Meta Descriptions.)the Image Shows Four Search Results, Each With Meta Descriptions Below The Page Title.