Vibo Viajes' Street Marketing campaign

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asimd12
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Joined: Thu Dec 12, 2024 6:14 am

Vibo Viajes' Street Marketing campaign

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Vibo Viajes, formerly Viajes Iberia, a leading network of travel agencies belonging to Orizonia, has chosen Logroño to start the launch campaign of its new image and celebrate it in style with gifts for passers-by, from beach shovels for all participants to various trips to the Caribbean. “With this street marketing action we will be able to bring our new image closer to our clients in a more personal way and generate traffic to Vibo Viajes stores and to our profile on the social network Facebook,” says its general manager, Enric Riera.


Specifically, the dynamic takes belgium telegram data place from 10:30 a.m. to 1:30 p.m. and from 4:30 p.m. to 7:30 p.m., starting on the street with a group of actors and stewards - dressed in beach uniforms and with signs like "Vibo sandwiches" on their heads - who invite the public to take a fun photo with them and with a giant suitcase as a photocall and also next to the sandwiches with Vibo phrases.

Once the photo has been taken, the Vibo team gives a scratch card with a guaranteed gift to the participants, who are redirected to the nearest Premium store, in this case to the Vibo travel store located at Avenida de la Paz, number 2, to redeem their gifts.Best vacation packages

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Inside the scratch card you will see that you have been awarded beach shovels (300 per day per store) and you will also be able to find out if you are the winner of a trip to the Caribbean (through a Kaleidoscope experience box worth 800 points per store). In addition, the staff at the Vibo Viajes store will collect your details for a draw for a trip to the Caribbean among all participants.

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The action, which will take place on a mobile basis throughout May, has started in Logroño, but will reach various cities throughout Spain, such as Vitoria, Donosti, Bilbao, Gijón, Vigo, Madrid (Eloy Gonzalo and Princesa streets and the municipality of Majadahonda), Seville, Alicante, Valencia, Zaragoza, Reus, Barcelona (Avenida Roma and Calvet street), Palma de Mallorca, Las Palmas and Tenerife.
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