Background
The manufacturer of women's fitness clothing Euphoria has been creating collections of leggings, bodysuits and other types of yoga and fitness clothing for its retailers for several years, with great commercial success. In 2019, the company decided to open its retail business in an online format and, on the recommendation of its service chinese overseas british data partners, introduced a questionnaire instead of the traditional newsletter subscription .
As a result of the first tests, more than 100 new contacts were obtained, but not a single sale was made. What was done next?
The responses of those who reached the end of the questionnaire were studied.
Those who left their contact details but did not purchase anything from the online store were contacted.
From communication with potential customers, it became clear that confidence in the size was going to be a decisive factor when making a purchasing decision.
So a questionnaire was created to help define the sizes.
The “Auto results” function has been activated to immediately show the buyer the correct size of the desired model.
The result of the test: After asking 30 girls about their bust size in the questionnaire, 12 leads were received and the first 2 sales were made. The hypothesis was confirmed, now it is time to increase traffic and achieve more sales.
How do I set up "Auto-results"?
Step 1 - Find the "Results" section
On the create or edit page of a quiz, go to the "Results" tab and click "Create results+".
Configuring Quiz Results
Next, select to display results "before" or "after" the contact form.
In the first case, as in the video example, the result can be a motivation for you to leave your contacts.
In the second - a requirement to see the result.
If your business model can display multiple results at once, for example a selection of apartments or bouquets of flowers, simply enable this option.
