Technology and business: how to move forward from here

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The internet has revolutionized the way we deal with advertising. In recent years, we have seen trends that have indicated paths to success and, of course, this has been popular among Brazilians. In any company, the internet, social networks and many other tools have become essential allies when it comes to advertising. The world wide web has shortened the distance between brands and the general public in order to redefine the role of digital communication. A clear example of this is a survey released at the beginning of the year indicating that 82% of respondents pay attention to advertising done by celebrities on the internet and, 76% of them, have already consumed services or products after receiving recommendations from digital influencers . In this scenario, the search for digital influencers with strong engagement is increasing. But that's not all.

In this wave of new developments, it is important to know that we must restaurant email list stay up to date when it comes to advertising. For any company, it is not enough to hire a digital influencer who will take your product or name to the desired audience, or to hire a package of advertising services via social networks; more is needed. It is necessary to be aware of the latest developments, know how each service works and use this knowledge to hire a specialized consultancy that will perform this service. Simply delivering the scope of the work is not enough. We must know what they are going to do with our brand and in which media.



Knowledge is never too much when it comes to innovations in social networks. I usually say that learning should begin by understanding the function of each tool and how they actually work. To do this, we must first understand the concept of algorithms. It is essential to know that they define a series of actions and instructions used to solve problems. Algorithms have gained notoriety on social networks. They are used to suggest friends, display advertising, collect personal data, etc. Many services use algorithms to determine what the user sees or not when deciding which results or searches should be displayed, all based on the user's experience, which the algorithm will learn to identify. It is necessary to talk to the consumer at the time, so that he or she is likely to hear the message, and understanding the algorithms is one of the most effective ways to put this into practice.

Based on this experience that has generated results, technology companies have seen digital communication as a huge trend to increase their revenues. We are increasingly seeing the launch of tools capable of bringing the public closer to brands, whether on social media or using digital marketing strategies. Search engine optimization, or SEO, strategies that help increase traffic and performance of a website, is an example of a tool that is part of the daily routine of companies that invest in online communication. Keeping a website updated, with information that speaks to your audience, is one of the ways to stay prominent.